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Tiger Pistol’s Latest Playbook Tackles Franchise Field Support
Tiger Pistol is back at it. After a string of marketing playbooks it released last year, it kicks off 2025 with the next in the series: optimizing field support for multi-location businesses. This...
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TikTok Revs Up Local Automotive Ads
As its operational fate in the U.S. wallows in uncertainty, TikTok continues to roll out new features. The latest is a set of ad formats for promoting and selling cars. The post TikTok Revs Up Local...
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Why Did Amazon Axe its TikTok-Like ‘Inspire’ Feed?
Word came this week that Amazon is shelving its Inspire Feed. The feature – itself inspired by TikTok's shoppability – launched in 2022 to blend Amazon-style shopping with social commerce vibes. The...
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Yelp Highlights the She-Conomy with Women-Owned Business Growth
Women-owned businesses in the U.S. are on the rise. According to a new report from Yelp releasing today, there's noteworthy year-over-year growth in businesses owned by women. This is particularly...
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Tiger Pistol’s Latest Playbook is a Five-Pack on Local Business Verticals
Tiger Pistol is back at it. After a string of marketing playbooks it released last year, it kicks off 2025 with the next in the series: a five-pack on benchmarking and best practices for restaurants,...
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3 Ways AI Revenue Models are Materializing
Companies from Adobe to Google are starting to peel away AI features from a core product to instead live within discreet – and often paid – apps. Will that work? The question boils down to whether or...
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Thryv Q4 Earnings Propelled by SaaS Growth
Thryv Holdings, which operates SMB marketing software platform Thryv, reported Q4 earnings this week with strong growth for its SaaS business. Highlights include 41 percent year-over-year revenue...
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Yext Launches Scout, An AI Search & Competitive Intelligence Agent
Yext has launched its latest product: Scout. The AI search and competitive intelligence agent is designed to help multi-location brands navigate and operate within a quickly-changing search...
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Tiger Pistol Builds Bridges Between Franchisors & Franchisees
Tiger Pistol has released its latest playbook, this one focused on franchise marketers. Entitled Building Bridges: How Localized Advertising Creates Trust and Drives Franchise Success, it comes just...
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Google Brings Generative AI to Shopping
When looking at all the places where Google continues to blitz AI, we can add shopping to the list. Users can now enter gen AI-style prompts to find and discover fashion items. This joins Google’s many...
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Google’s ‘AI Mode’ Turns Searches into Conversations
Another day, another Google announcement for AI search. Following our coverage yesterday about gen-AI-infused product search, Google has rolled out 'AI Mode.' This brings searches from isolated one-off...
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Read.AI Gets More Interactive & Actionable
Read.AI today announced Search Copilot, an AI-powered engine that retrieves and synthesizes insights from workplace communications. The idea is to have a cross-platform intelligence engine to organize...
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Tiger Pistol Offers Tactical Advice for Local Marketing Resellers
Following a rapid-fire release schedule for its series of tactical playbooks, Tiger Pistol is out this week with the latest edition. Entitled Scaling SMB Advertising: A Marketing Reseller’s Guide to...
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Precisely Expands its Location-Intelligence Reach
Data analytics player Precisely has launched its software on the Snowflake Marketplace, making it more accessible to marketers and operators throughout the land. The post Precisely Expands its...
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Automating SMB Video: A Conversation with Creatify
AI is in a classic hype cycle. That’s not to say that it’s all vapor. In fact there’s a lot more tangible value in AI than in past hype cycles (looking at you Metaverse). As it often goes with hype...
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Snapchat Gets More Location Aware
Snapchat lenses can now interact with GPS and GNSS (Global Navigation Satellite Systems). They can also ingest location-based signals such as compass headings and custom locations, which flow from...
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Automating SMB Video: A Conversation with Creatify, Part II
Creatify tackles the perennial challenge of automating video marketing for time-starved and tech-challenged SMBs. The post Automating SMB Video: A Conversation with Creatify, Part II appeared first on...
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vcita Balances Agentic-AI Automation & Control
SMB Saas innovator vcita this week launched a new agentic AI function. Housed in its flagship BizAI software for SMB marketing, it offers an additional layer of automation for agent-like features such...
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L25 – AI and SMBs: The Reality Check
Do SMBs really want AI tools to help them run their businesses? We found out using original data from Localogy and Duda, and presented it during a session at L25. The post L25 – AI and SMBs: The...
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Exit Velocity: A Conversation with Mark Kabana
Last month, Yext acquired local search benchmarking and intelligence leader Places Scout. What were the drivers for the acquisition and how are the combined forces now positioned for world dominance?...
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