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Animated SMBs: Snap Launches Sponsored Filters
Snapchat has added to its arsenal of marketing formats. On Friday, it launched Sponsored Filters – a simplified flavor of its signature animated lens format. Among other things, this could make them...
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Uberall’s Changing of the Guard: A Conversation with Florian Hübner
Uberall co-founder and CEO Florian Hübner will pass the CEO baton to Anthony Foy and take over as President. The reason? It's all about lifecycle and strategic positioning, Hübner told Localogy. The...
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AI Arms Race Rages On in the Creator Economy
One of AI's biggest areas of disruption will be graphic design. As leaders in the space Adobe and Canva are engaged in an AI arms race. We cover their latest moves. The post AI Arms Race Rages On in...
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Do SMBs Prefer Vertical-Specific SaaS Tools?
Benchmark Bytes is a series that examines Localogy's original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out...
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Hibu Launches Amazon Ads for SMBs
Hibu has announced that Amazon ads have been added to its SMB-focused digital marketing bundle. First teased back in October and available starting this week, the partnership involves Amazon’s...
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Walmart Opens the Retail Media Floodgates
Walmart has revealed that its U.S. advertising division Walmart Connect is expanding access to retail media placement to non-endemic brands and marketplace sellers. We examine strategic implications...
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What is the TikTok Economic Impact on SMBs?
As TikTok fights for its survival in the U.S., it continues to turn to a central lobbying point: supporting SMBs. Now, the TikTok Economic Impact Report 2024, looks to quantify that impact. The post...
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What Types of Succession Plans Do SMBs Have in Place?
Benchmark Bytes is a series that examines Localogy's original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out...
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The Rise of Media Networks: Chase Jumps In
Chase announced that it's launching its own media network. Known as Chase Media Solutions it will include inventory within its app, website, and other channels to deliver targeted ads and deals. The...
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Apple Vision Pro and SMB Productivity
Though Apple Vision Pro's marketing emphasizes consumer use cases, its practical adoption in its early days is enterprise-weighted. We examine the evidence. The post Apple Vision Pro and SMB...
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Uber Eats Pulls from the TikTok Playbook
Uber Eats has launched a new feed within the app that serves TikTok-style videos that showcase local food options. The post Uber Eats Pulls from the TikTok Playbook appeared first on Localogy.
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L24: How Will Closing the Lead Gen Loophole Impact You?
What is the lead-generation loophole and why is it important? We dive into the strategic implications of this little-known piece of federal legislation. Key Takeaways Here are a few key messages or...
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L24: SERP Summary – Tracking 20M Home Service Keywords
The LSG SERP Summary tracks 20 million U.S. keywords, initially all in the home services category. This session highlights what really changed in these verticals after announced Google algorithm...
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L24: Retail Media, Winning the Last Inch
Retail media networks are all the rage. At a time when retailers are looking to reinvent themselves and diversify revenue, media networks let them monetize physical space in and around their stores....
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L24: Birdeye Launches Partner Command Center
Today at Localogy’s L24 conference, Birdeye launced a new insights and analytics tool for its 700+ agency partners. Known as the Partner Comand Center, it positions these agencies to have a...
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L24: A Serial Founder’s Journey – Q&A with David Shim
What are the biggest lessons from starting several companies? What's different today in the fundraising environment, not to mention product strategies and sensibilities today. We talk to Read.ai...
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L24: A Lifetime of Pivots – A Conversation with Joe Walsh
Joe Walsh’s career has been a lesson in weathering the looming storms of market disruption, and in seeing around corners. What’s his framework for doing so, and what can we all learn from that? Key...
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L24: Reputation Management in an AI-Driven World
AI is changing everything from the creation of visual art to making credit decisions. It’s also changing how small businesses manage ratings, reviews, and their reputations. We’ll ask some key industry...
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L24: What Street Dance can Teach you about Local Social Engagement
What do street dancers and digital marketers specializing in location-based businesses have in common? They both understand the art of attracting a crowd. Our panelists share insights on audience...
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L24: Partnering for Vertical Success
Scorpion and ServiceTitan recently partnered to fill gaps in the others' capabilities. How did this deal provide a model for finding synergies and deepening your bench? The post L24: Partnering for...
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