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Channel: Mike Boland, Author at Localogy
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What’s Behind Shopify’s New AI Integrations?

Shopify recently launched a batch of AI-powered features to help its merchants beef up their online stores in automated ways. This takes form throughout Shopify's suite, including an AI generator for...

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Precisely Builds an AI Engine for the Physical World

ocation Intelligence and data management provider Precisely today joined the expanding ranks of companies bringing AI into the fold. Though the company isn't new to AI, this latest move buttresses its...

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Will AI Elevate or Eviscerate? A Conversation with Evocalize

Meta made big headlines last week by revealing the levels of automation on its ad tech horizon – everything from ad creative to budgeting to campaign management. We talk to Evocalize CEO Matthew Marx...

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Qualifying the SMB ‘Don’t Say AI’ Principle

Recent Localogy research revealed some SMB apprehension around AI adoption. Does this mean that you should never say "AI" when marketing or selling software to SMBs? The short answer is that "it...

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Google Advances Aerial eCommerce

oogle's drone delivery division, Wing, just pushed things forward in localized aerial eCommerce delivery, in partnership with Walmart. This follows similar moves and geographic expansions from Amazon,...

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Yext Research Synthesizes Marketing Insights for the AI Era

Yext on Friday brought together several orbiting functions into what is known as Yext Research. As its name advertises, this is an intelligence engine that feeds its users – including CMOs and SEO...

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Network Solutions and Web.com Merge Features & Brand

Network Solutions today announced that it will merge its products and branding with its corporate sibling Web.com. The combined product will be branded as Network Solutions. As background for those...

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Evocalize Pioneers Co-Marketing Network for Real Estate

Multi-location brand marketing platform Evocalize this week launched a new Co-Marketing network for real estate and mortgage brands. Its main function is to connect local retail loan officers and real...

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SOCi and ActiveCampaign Balance Personalization & Automation

Soci has announced a new collaboration with ActiveCampaign, which fuses both companies' AI-driven tools into an automation and time-saving resource for multi-location brand marketers. This builds on an...

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Wix Acquires Base44 for AI-Fueled Coding

Wix is the latest company to jump on the AI trend with the acquisition of Base44. The new addition to the Wix family offers a conversational UI that helps developers – and non-developers for that...

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Scorpion and Clio Power Marketing Attribution for Law Firms

Local marketing powerhouse Scorpion today announced a partnership with Clio to power a new attribution tool to track campaign effectiveness for law firms. The goal is to bridge the gap between lead...

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Google AI Mode Gets Chatty

The latest update to Google's AI Mode doubles down on its central conversational component. Specifically, it's voice-enabled. With the new Search Live integration, users can launch open-ended voice...

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Local Radar: Lawyers, Restaurants & Car Dealers

In this edition of Localogy’s Local Radar, we examine newly funded companies Definely, Toma & Blackbird The post Local Radar: Lawyers, Restaurants & Car Dealers appeared first on Localogy.

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What’s Behind Birdeye’s New Social AI Publishing Agent?

Hyperlocal marketing platform Birdeye last week launched its latest feature: Social AI publishing agent. As the newest component of its BirdAI suite, the feature is meant to automate and customize the...

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Retail Media Gets Immersive

Retail media is the new hotness. The trend has accelerated over the past half-decade as retailers saw the opportunity to use their physical spaces as lower-funnel media zones. That can accomplish...

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Wix and Alibaba Help SMBs Find Their Inner Merchant

Wix and Alibaba this week announced a new strategic partnership meant to help SMBs launch and grow their eCommerce efforts. The collaboration will give Wix customers an inside track to Alibaba's...

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Flexible & Frictionless: A Conversation with Bluehost

To get more color on Bluehost's evolutionary path and directional heading, we recently had the chance to catch up with CEO Sachin Puri. Appointed to the role in May, Puri takes over at a time when...

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Silver Bullets & Slam Dunks: When Does AI ‘Need Not Apply?’

AI is great at some things but not others. And it's not a silver bullet for everything, as its current hype cycle may have you believe. In fact it can do more harm than good in some situations,...

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AI Pricing: What Will the Market Bear?

In the early stages of AI's current wave, there's still lots of experimentation. Most of that is around where the technology works and doesn't work, as we examined yesterday. But it's also about the...

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Welcome to the AI Browser Wars

Following closely behind Perplexity's new pricing tier that we covered yesterday, the company has teased its latest offering: the Comet AI browser. Then in a matter of hours, Reuters reported that...

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