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Precisely Expands its Location-Intelligence Reach
Data analytics player Precisely has launched its software on the Snowflake Marketplace, making it more accessible to marketers and operators throughout the land. The post Precisely Expands its...
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Automating SMB Video: A Conversation with Creatify
AI is in a classic hype cycle. That’s not to say that it’s all vapor. In fact there’s a lot more tangible value in AI than in past hype cycles (looking at you Metaverse). As it often goes with hype...
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Snapchat Gets More Location Aware
Snapchat lenses can now interact with GPS and GNSS (Global Navigation Satellite Systems). They can also ingest location-based signals such as compass headings and custom locations, which flow from...
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Automating SMB Video: A Conversation with Creatify, Part II
Creatify tackles the perennial challenge of automating video marketing for time-starved and tech-challenged SMBs. The post Automating SMB Video: A Conversation with Creatify, Part II appeared first on...
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vcita Balances Agentic-AI Automation & Control
SMB Saas innovator vcita this week launched a new agentic AI function. Housed in its flagship BizAI software for SMB marketing, it offers an additional layer of automation for agent-like features such...
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L25 – AI and SMBs: The Reality Check
Do SMBs really want AI tools to help them run their businesses? We found out using original data from Localogy and Duda, and presented it during a session at L25. The post L25 – AI and SMBs: The...
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Exit Velocity: A Conversation with Mark Kabana
Last month, Yext acquired local search benchmarking and intelligence leader Places Scout. What were the drivers for the acquisition and how are the combined forces now positioned for world dominance?...
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L25 – What’s the Amazon Local Play in the Premium Streaming Era?
People often think of Amazon’s growth in advertising in a search or display sense on Amazon.com. But what about its endeavors into streaming? We heard directly from Amazon and its agency partner...
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Lowes Leads Chatmeter’s Retail Reputation Report
Chatmeter has released its Retail Reputation report, which scores retailers using its first-party data. Among the findings, Lowe's took the top spot, along with standouts like Home Depot and Costco....
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Tiger Pistol’s Latest Playbook Addresses Revenue Growth for Marketing Resellers.
Marketing resellers are a key piece of the local media & advertising value chain. They help ad tech players scale by bringing their products to a long tail of local businesses. But they also face a...
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What Are the Top Local Brands in America?
Though the long tail of local mostly consists of small businesses, there are several national brands in the mix. One advantage that these entities often possess is brand strength, given their national...
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Good, Bad & Ugly: The State of Venture Funding in 2025
What market signals can quantify the state of venture funding? To answer that question, we turned to our go-to thought leader for all things investing & finance, Circumference Group's Luca Sechi....
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What’s the State of Online Reviews in 2025?
Online reviews continue to be one of the tentpoles of localized marketing and search. They’re also the bain of many SMBs’ existence – a necessary evil as they see it. But regardless of how you feel...
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Google’s AI Mode Gets Visual
Google is combining AI Mode with multimodal search, which lets you search across media formats, including text, images, and video. What does this combination mean on a surface level and in terms of...
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Exit Velocity: A Conversation with Mark Kabana, Part 2
Yext acquired Places Scout. What were the drivers for the acquisition? We recently had the chance to catch up with Mark Kabana to find out. The post Exit Velocity: A Conversation with Mark Kabana, Part...
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Automating Professional Services: A Conversation with Rocketlane
We recently had the chance to catch up with Rocketlane co-founder and CEO Srikrishnan Ganesan. Here is part 1 of our discussion. The post Automating Professional Services: A Conversation with...
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vcita Brings Agentic AI to SMBs
vcita has added new dimension with its agentic AI function. Housed within BizAI, it offers automation for agent-like features. The post vcita Brings Agentic AI to SMBs appeared first on Localogy.
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TikTok’s Local Search Ambitions Ratchet up With Reviews
TikTok's latest move in local search is evident through a new feature it's testing: place reviews. We examine the evidence. The post TikTok’s Local Search Ambitions Ratchet up With Reviews appeared...
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Is SMB Video Advertising Approaching an Inflection?
Barriers continue to fall for video production – an ongoing democratization process that has made its way to SMB marketing. This is a longstanding trend that goes back more than a decade with a crop of...
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Professional Services Automation: Rocketlane
Rocketlane is pioneering what it calls professional services automation. Localogy sat down with co-founder and CEO Srikrishnan Ganesan. The post Professional Services Automation: Rocketlane appeared...
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