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Is SMB Video Advertising Approaching an Inflection?
Barriers continue to fall for video production – an ongoing democratization process that has made its way to SMB marketing. This is a longstanding trend that goes back more than a decade with a crop of...
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Professional Services Automation: Rocketlane
Rocketlane is pioneering what it calls professional services automation. Localogy sat down with co-founder and CEO Srikrishnan Ganesan. The post Professional Services Automation: Rocketlane appeared...
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Yelp Launches 15 New Features & Updates in Spring Product Release
Yelp has announced its annual Spring product release. This is a mega drop of 15 new features and updates across Yelp. Highlights in this batch include AI-fueled photo recognition for homeowners to...
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U.S. Ad Spend: Good News & Bad News
During a time of economic uncertainty and retracted brand spending – when ad budgets are normally first to be slashed – ad spending is in high gear. Or at least it was. IAB's 2024 U.S. advertising...
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Scorpion Offers Masterclass in Agency Growth
Most marketing agencies hit a revenue ceiling in the $20 million range. Perhaps “ceiling” is the wrong term as it’s a permeable barrier – an inflection milestone in the step function of agency growth....
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Tiger Pistol Games Out a Post-TikTok World
As TikTok's fate as a U.S. operation continues to fluctuate at the whims of geopolitical favor, one hypothetical continues to tickle our speculative interest: What does a post-TikTok world look like?...
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Thryv Grows SaaS Revenue 50 Percent in Q1
Thryv holdings announced Q1 earnings and the story is similar to Q4: SaaS continues to be the growth engine as it manages planned declines in its legacy print directories business. The post Thryv Grows...
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Yelp Names America’s Top 100 Local Businesses
Last year, around this time, California Governor Gavin Newsom named May as the state’s Small Business Month. So as we enter the second annual commemoration, Yelp has listed the top 100 local businesses...
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Who Will Benefit Most in a Post-TikTok America?
The deadline for TikTok to come up with a U.S. owner is approaching fast – now about a month away. Even though the deadline could get extended again, per President Trump’s telegraphed intent, we...
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Tiger Pistol’s Latest Marketing Playbook Tackles Home Services
Less than a week after it dropped its last marketing playbook, Tiger Pistol is back with the latest in the series, this time focusing on local home services. This notably zeroes in on one vertical,...
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Snap Map Reaches 400 Million Users
As the social mapping wars heat up, Snap has announced a milestone in its competitive play, Snap Map. The feature has surpassed 400 million monthly active users, which is a decent portion of Snap's...
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The AI Era of Search: A Conversation with SearchMAS
These are transformative times for search, challenging its longstanding dominance as the front door to digital knowledge. But will that disruption displace Google or elevate it? It's probably a bit of...
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Is Airbnb Becoming a Local Super App?
Airbnb this week took the latest step towards becoming a more holistic and comprehensive local services app. It's now curating and offering local services and experiences that are relevant to bookings....
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Yelp Ranks America’s Top Airport Brands
Yelp is back with its latest report, measuring the strength of various airport brands. Including staples like Hudson News and Starbucks, these are the brands that are often seen throughout airport...
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BlueHost Simplifies eCommerce for SMBs
Bluehost has announced a new open-source eCommerce play, meant to lower barriers for SMBs to sell online. It accomplishes this by simplifying the process of opening a store, managing it, and selling...
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Google AI Mode Has its Oprah Moment
During this week's I/O keynote. Google brought the transformative AI-centric search paradigm, AI Mode, from open beta (Google Labs) to widescale availability, at least for U.S. users. The post Google...
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What’s Driving Yext’s $200M Debt Facility?
This week, Yext announced that it secured a $200 million debt facility from BlackRock. This replaces the revolving credit facility it had with Silicon Valley Bank, set to expire at the end of the year....
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Apple Maps Stays Classy with Restaurants & Golf Courses
Apple Maps emboldened its local knowledge this week with place data for restaurants and golf courses. Specifically, it announced a collaboration with the MICHELIN Guide, The Infatuation, and Golf...
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Ads in AI Mode : Google Speaks
One looming question in Google's AI embrace is how it impacts the way it serves ads. Google took steps to answer this question over the past week. We assemble the evidence. The post Ads in AI Mode :...
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Is Organic Social Marketing at an Inflection?
The decibel level for AI continues to rise in the tech press and analyst corps. Though it’s overhyped to a degree and doesn’t apply to everything, as advertised, it will be transformative to a specific...
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