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Channel: Mike Boland, Author at Localogy
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Why Did Amazon Axe its TikTok-Like ‘Inspire’ Feed?

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Why Did Amazon Axe its TikTok-Like 'Inspire' FeedWord came this week that Amazon is shelving its Inspire Feed. The feature – itself inspired by TikTok's shoppability – launched in 2022 to blend Amazon-style shopping with social commerce vibes. The thought was to marry product discovery with transaction-enabled shopping – a compressed funnel.

The post Why Did Amazon Axe its TikTok-Like ‘Inspire’ Feed? appeared first on Localogy.


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