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Sphere of Influence: Word-of-Mouth Aint What it Used to Be
Based on a survey of 1,000 U.S. consumers conducted in September, a GoDaddy report signals that recommendations from family, friends, and colleagues are losing their potency, given the greater trust...
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What’s Behind T-Mobile’s Vistar Media Acquisition?
T-Mobile has announced that it has entered into a definitive agreement to acquire Vistar Media. For those unfamiliar, Vistar is a formidable ad network and adtech play in the digital out of home (DOOH)...
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Meta’s Elevates its Visual Search Aspirations
This week saw the latest clues in Meta's beleaguered but potentially-promising spatial computing roadmap. Otherwise known as extended reality, we're talking about the spectrum of AR, VR, and MR. These...
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Local Radar: Waste Management, Accounting & HR
In this edition of Localogy’s Local Radar series, we examine newly funded companies Hauler Hero, Aiwyn & OnPay The post Local Radar: Waste Management, Accounting & HR appeared first on Localogy.
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Meta Threads Takes the Next Logical Step: Ads
You can now add another player to the social media marketing landscape: Threads. The company made it known this week that it’s starting to roll out in-feed ads. It was only a matter of time, given that...
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Weather Report: Local SEO Guide Releases SERP Summary
Local SEO Guide's SERP Summary, released this week, makes sense of a key component of Google Search: the results page itself. The post Weather Report: Local SEO Guide Releases SERP Summary appeared...
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Retail Media: Coming to a Grocery Store Near You
The lates retail media subset to come to our attention is grocery. Retail media revenue within the category is estimated at $8.5 billion. The post Retail Media: Coming to a Grocery Store Near You...
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Local Radar: Coffee Shops, Payments & Agentic Healthcare
In this edition of Localogy’s Local Radar, we examine newly funded companies Pickpad, Hyperline, and Hippocratic AI The post Local Radar: Coffee Shops, Payments & Agentic Healthcare appeared first...
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Yelp’s Trust & Safety Report Brings New Meaning in the Age of AI
Yelp's annual Trust & Safety report is out today. Every year, it reveals how Yelp's local search and reviews engine works, including reliance on machine learning and human moderation to police...
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Google Offers to Call Local Businesses For You (Again)
Google has returned to the idea of automatically calling local businesses on your behalf. Its new "Ask for Me" feature uses AI to call local businesses to inquire about simple questions The post Google...
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Chatmeter Uncovers Consumers’ Food-Delivery Gripes
Just in time for the Superbowl - one of America's preeminent eating holidays – Chatmeter has released a new report that uncovers consumer sentiments around food delivery. The post Chatmeter Uncovers...
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Local Radar: Tracking Shipments, SMB Loans, and DIY AI Agents
In this edition of Localogy’s Local Radar, we examine newly funded companies Tive, Rounded & Karmen The post Local Radar: Tracking Shipments, SMB Loans, and DIY AI Agents appeared first on Localogy.
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Yext Acquires Places Scout to Elevate its Location Intelligence
Yext this week announced that it has acquired Places Scout. For those unfamiliar, Places Scout is a local SEO and location intelligence platform. Used throughout the local search universe, it can...
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vcita Lessens SMB Lost Revenue with AI Scheduling Tool
vcita this week released a new AI-powered scheduling tool that's meant to help SMBs manage their calendars and optimize workflow. The goal here is to offer tangible value in addressing real SMB pain...
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Local Services Propel Yelp to Record Net Revenue
Yelp yesterday announced Q4 and full-year 2024 earnings, including record net revenue and healthy income growth. Specifically, 2024 net revenue reached a record high of $1.41 billion. 2024 Net Income...
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Can Caller ID Tell You Why an SMB is Calling?
Caller ID just got smarter - at least for AT&T mobile subscribers. Due to a new collaboration with TransUnion (yes, that TransUnion), AT&T customers will see not only the business calling but...
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Tiger Pistol’s Latest Playbook Tackles Franchise Field Support
Tiger Pistol is back at it. After a string of marketing playbooks it released last year, it kicks off 2025 with the next in the series: optimizing field support for multi-location businesses. This...
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TikTok Revs Up Local Automotive Ads
As its operational fate in the U.S. wallows in uncertainty, TikTok continues to roll out new features. The latest is a set of ad formats for promoting and selling cars. The post TikTok Revs Up Local...
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Why Did Amazon Axe its TikTok-Like ‘Inspire’ Feed?
Word came this week that Amazon is shelving its Inspire Feed. The feature – itself inspired by TikTok's shoppability – launched in 2022 to blend Amazon-style shopping with social commerce vibes. The...
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Yelp Highlights the She-Conomy with Women-Owned Business Growth
Women-owned businesses in the U.S. are on the rise. According to a new report from Yelp releasing today, there's noteworthy year-over-year growth in businesses owned by women. This is particularly...
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