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L24: Where to Invest in Social in 2024 (and Beyond)?
Instagram, YouTube, TikTok, influencer marketing... Which are ascendant, and which are so yesterday in social media in 2024 and beyond? Which platforms are we not talking about, but should be? A...
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L24: Is BD-Led M&A Your Path to Exit?
B2B SaaS veteran and startup advisor Josh Scherman will unpack business development-led M&A and explain why it may be your best path to a successful strategic exit. The post L24: Is BD-Led M&A...
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L24: Anatomy of a BD-Led Exit
We’ve assembled the buyer and seller from a recent BD-led transaction. And we will unpack the process from the first cup of coffee during a conference break to the last drop of ink on the contract. The...
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What are the Most Popular SMB Digital Marketing Channels?
Benchmark Bytes is a series that examines Localogy's original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out...
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Rethinking the Distributed Workforce: A Conversation with Howard Lerman
What is the state of Howard Lerman's Ro.am and where is it going next. We sit down with the energetic founder to find out more. The post Rethinking the Distributed Workforce: A Conversation with Howard...
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vcita: Where Do AI and SMBs Meet?
vcita is already devising AI tools that are meant to alleviate longstanding SMB pain points, such as assisting with marketing workflows and broader business strategy. The post vcita: Where Do AI and...
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Yelp’s Spring Product Release Leans on LLMs
Yelp launched its annual Spring product release. And it's heavy on AI. Specifically, the company is positioning large language models to better connect consumers and local businesses. The post Yelp’s...
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Web.Com Has ‘Oprah Moment’ for its Website Builder
Web.com has launched a free trial for its SMB-focused and AI-fueled website builder. This involves the platform’s full slate of functionality, which can be used to build new websites. SMBs are only...
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Yelp Celebrates America’s Top 100 Local Businesses
California Governor Gavin Newsom proclaimed that May 2024 is the state's inaugural Small Business Month. To commemorate the milestone, Yelp has listed the top 100 local businesses in the U.S. The post...
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Apple Adds Custom Action Links to Business Connect
Apple has launched a new custom actions feature feature in its Business Connect offering for local businesses. Known as Custom Action Links, they let businesses decide what types of user actions they...
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Tiger Pistol Publishes Playbook on Vertical Video Advertising
Known as The Ultimate Guide to Vertical Video Advertising, Tiger Pistol's new playbook is a sort of PSA that walks through tactics and best practices for social video strategies. The post Tiger Pistol...
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Sam’s Club Jumps into ‘Exit Tech’
Sam's Club is the latest retailer to integrate technology that expedites or replaces the traditional checkout aisle. The technology – which we're calling exit tech – is meant to streamline longstanding...
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LeadzAI Leads a Shift from Ads to Offers
'Pay-per-results' engine LeadzAI offers SMBs the ability to have programmatic offers-based campaigns. Co-founder and CEO Joao Aroso told Localogy Insider that this is what SMBs want: Sales, not clicks....
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Meta Streamlines SMB Ad Creation
Meta continues its land grab for AI. Joining the Meta AI suite of generative AI products (images, text, etc.), the company is now expanding its image generation capabilities for advertisers. This is...
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Google I/O turns into Google AI: Localogy’s Highlight Reel
As you probably know, Google is holding its annual I/O developer conference this week. Though the event is underway, most of Google’s updates could be seen in the signature keynote. And the headline...
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Is TikTok Trying to Become YouTube?
It was spotted this week that TikTok is testing a sizable update to its core media format: longer videos. Specifically, it's toying with a max upload length of 60 minutes. What does this mean for SMBs?...
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Big Box Energy: Retail Media Reaches 200 Networks
Besides AI, retail media networks are perhaps the biggest topic right now in the broader media & advertising sector. This upswing provides a certain amount of energy in the retail sector, following...
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Instagram Upranks SMBs and Smaller Creators
Instagram is adjusting its ranking algorithms to better surface relevant content. And in the process, it's creating a more level playing field for SMBs and small creators who otherwise get drowned out...
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Social Advertising Enters the Automation Age
Following closely behind Meta's recent moves to automate SMB ad campaign creation, TikTok announced this week that it will let advertisers automate campaign components – from images to headlines, ad...
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Raising Money in 2024: The Good, Bad & Ugly
It's no secret that the startup funding environment has inverted during the past 24 months. To wrap some numbers around this, Circumference Group's Luca Sechi gives Localogy a data dump to characterize...
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