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Location Intelligence: A Conversation with Foursquare
Foursquare continues to lead the way in a key subset of local media & marketing: location intelligence. It's een at it for about 15 years, and continues to innovate and advance the state of the...
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Neighborly’s Home-Services Drive $4 Billion in Gross Revenue
Neighborly has rolled up several trusted local brands like Mr. Rooter, Molly Maids, and Mosquito Joe for a broad but focused home-services play. We captured the company's drivers and dynamics at the...
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Personal vs. Personalization: Which Will Win in 2025?
What's the difference between personal and personalization? Yext chief data officer and frequent Localogy conference keynoter Christian Ward sees a big difference between the two. Not only that, but...
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Local Radar: Sales Enablement, Financial Management & Podcasting
In this edition of Localogy’s Local Radar series, we examine newly funded companies Numa, Dinii, and AirDoctor. The post Local Radar: Sales Enablement, Financial Management & Podcasting appeared...
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Google Goes to Washington: A Conversation with Andrew Shotland
What's Google's fate if it has to spin off Chrome? The latest figure to weigh in is Andrew Shotland, whom we interview for his insights. The post Google Goes to Washington: A Conversation with Andrew...
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Will Amazon Autos Transform Local Car Sales?
Amazon has found its latest conquest: selling cars. This follows its entries into massive new markets such as healthcare, advertising, and cloud computing. The post Will Amazon Autos Transform Local...
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What Does ChatGPT Search Mean for Local Search?
Chat GPT has launched its free search feature – the latest move that disrupts traditional search. We gather insights from Yext CDO Christian Ward. The post What Does ChatGPT Search Mean for Local...
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What’s the State of SMB-Focused Web Builders?
CNET recently named the top-ranked website hosts/builders for SMBs. To save you time, we'll highlight their top takeaways... and also name the companies we believe they missed in their evaluation. The...
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Will 2025 Be All About ‘Convincing the Machine?’
Appease the mightly algorithm as always been at the core of digital marketing. But that principle will both amplify and take on new forms in 2025 says Christian Ward. The post Will 2025 Be All About...
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Google Goes to Washington, Part II: JOTO PR Disruptors Weighs In
What's Google's fate if it has to spin off Chrome? The latest figure to weigh in is Karla Jo Helms, whom we interview for her insights. The post Google Goes to Washington, Part II: JOTO PR Disruptors...
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Explore vs. Exploit: The Shifting Ground of User Intent
User intent continues to be a key target in optimizing one's presence. But the game has changed in terms of how that's done, given new search players and user behavior. Christian Ward breaks it down....
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Tiger Pistol’s Planning Guides Get Targeted & Tactical
To kick off 2025, Tiger Pistol has announced a series of planning guides for localized marketing. Following in the footsteps of its “Playbook” reports published throughout 2024, the goal of its...
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Local Radar: SMB Expenses, Cross-Border eCommerce, and Legal SaaS
In this edition of Localogy’s Local Radar series, we examine newly funded companies Mynt, Zimi & Lawhive. The post Local Radar: SMB Expenses, Cross-Border eCommerce, and Legal SaaS appeared first...
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TikTok & the Local Landscape: A Conversation with Damian Rollison
What's the fate of TikTok's U.S. operations, and what are implications for SMB marketing? We interview SOCi's Damian Rollison for insights. The post TikTok & the Local Landscape: A Conversation...
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Thryv Ties it All Together with SMB Reporting Center
A few weeks ago, Thryv added an analytics tool to its arsenal of SMB SaaS offerings. Known as the Thryv Reporting Center, it “ties everything together” with performance data and insights to SMBs to...
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Sprout Social Emphasizes the Why and How of Social Marketing
What's the latest consumer behavior on social media, and how does that translate to brand marketing tactics? The post Sprout Social Emphasizes the Why and How of Social Marketing appeared first on...
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Local Radar: Independent Hotels, Healthcare & Dietitians
In this edition of Localogy’s Local Radar series, we examine newly funded companies Sefara, Carecode & Culina Health The post Local Radar: Independent Hotels, Healthcare & Dietitians appeared...
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Google and Microsoft Double Down on AI Productivity
Two notable AI updates crossed our desks this week: One from Microsoft and one from Google. Both continue to push AI features front & center in their respective productivity suites. This will be a...
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Specialization and AI: Hiring Trends to Define 2025
Where are we now in the world of hiring? Skills marketplace Upwork has ample first-party data to answer that question... and insights to make sense of it all. We recently gathered some of those...
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What Does a Post-TikTok World Look Like?
Though there are orbiting variables that could change the fate of TikTok in the coming days, the current reality is that its "divest or die" congressional act is in effect. What will this mean for SMBs...
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