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Canva Formalizes its Enterprise Play
Graphic design is one of those SMB functions that’s been democratized. This evolutionary progression has involved a gradual march of digital tools like Adobe Illustrator, in-design, and the rest of the...
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Google Maps Builds Engagement After You Get to Point B
One Google I/O updated flew under the radar involves a staple of the local media & commerce ecosystem: mapping. Specifically, Google Maps are getting more immersive. The post Google Maps Builds...
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Financial Services Replicate the Retail Media Model
As far as media networks go, financial services companies could be the next frontier. They hold some of the best data any media publisher can ask for in building consumer profiles. The post Financial...
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Apple Lets Businesses Customize How They Appear Across its Apps
You may have noticed that Apple Maps continues to introduce new features and functionality. And it’s primed to do so, given the installed base of 2 billion+ iOS devices, along with Apple’s classic...
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Amazon Steps Closer to Last-Mile Nirvana
The FAA has approved Amazon's request for its Prime Air service to fulfill drone deliveries beyond line-of-sight proximity. What does this mean for local commerce? The post Amazon Steps Closer to...
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What Do Consumers Like (and Not Like) About SMB Loyalty Programs?
When looking at the SMB marketing mix, there are several flavors and formats – some longstanding (local search) and some newer (TikTok). In the former camp is loyalty and rewards programs. This can be...
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Dining Data: Yelp Takes the Pulse of U.S. Restaurants
To put a finger on the pulse of this key category of the local economy, Yelp today released its State of the Restaurant Industry report. We dive into the findings and pull out the best parts. The post...
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Bluehost Balances Automation & Control
With the goal of saving SMBs time and headaches, Bluehost's new AI Website Creator lets them create and customize a website by answering a series of questions. The post Bluehost Balances Automation...
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Google Takes the Next Step in Multimodal Search
Google this week made its multi-modal query flow more natural. Users can long-press the shutter button while speaking, which means Google processes an integrated – rather than sequential – mix of...
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After a Red-Hot 2024, Will Retail Media Space Cool Off in 2025?
WARC reports that retail media revenue – measured in brand dollars spent with retail media networks – will grow at a faster rate this year, then cool down next year. The post After a Red-Hot 2024, Will...
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Tiger Pistol Unlocks Local “Eatertainment”
One of the opportune – and also challenging – aspects of the local media and marketing landscape is the sheer size of the addressable market. We’re talking tens of millions of SMBs and high-value...
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Gen AI in eCommerce: eBay Joins the Party
The list of eCommerce players rapidly integrating generative AI features continues to grow. And the latest entrant is one of the original eCommerce engines: eBay. streamlining product listings. The...
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Yext Builds Additional Muscles with Hearsay Acquisition
Yext announced that it has entered into a definitive agreement to acquire Heresay Systems for $125 million. Heresay specializes in marketing and support in the financial services sector. The post Yext...
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Rich Get Richer: Big Tech’s Ad-Revenue Dominance
Big tech continues to grow its collective ad revenue market share. Specifically, it accounts for 65.6 percent of U.S. ad revenue. That's notably up from 30.8 percent in 2008, signaling its escalating...
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Bluehost Launches Agency Partner Program
Bluehost this week took another step towards growing its share of the SMB website market with its new Agency Partner Program. We examine the drivers and dynamics. The post Bluehost Launches Agency...
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What’s New with WhatsApp?
A sudden stream of WhatsApp news recently crossed our desks and reached critical mass. So we're taking this opportunity to check in with the company, in the form of a breakdown on its latest moves and...
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Tiger Pistol Adds Amazon Sponsored Display Ads to its Platform
Tiger Pistol has beefed up its platform. The company recently told Localogy that it's among a few select partners to take part in Amazon’s Sponsored Display product, currently in beta. The post Tiger...
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Yelp Rolls Out New Accessibility Features
In advance of Disability Pride Month in July, Yelp has announced today that it's launching a series of features to help individuals with disabilities connect with local businesses. The post Yelp Rolls...
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Shopify and Target Give SMBs a Path to Scale
Shopify announced this week that it has partnered with Target to give its merchants online amplification and distribution on Target.com. The post Shopify and Target Give SMBs a Path to Scale appeared...
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Retail Media Growth Avenues: Non-Endemic and Offsite
Within the hot retail media trend, we’re starting to see a sub-trend. Yes, it’s a trend within a trend. Specifically, many of the 200+ retail media networks are reaching a point where they need to grow...
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