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Paid Content or Ad Support: The Eternal Question
There’s an ongoing rallying cry among tech & media pundits that ad-supported media is dead. But is that really playing out, and do actual consumers feel the same. We dive into the data. The post...
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Soci Chat is An AI-Fueled Resource for Multi-Location Businesses
Soci has met the moment with its latest release: an AI-powered chatbot. Known as SOCi Chat, it lets its users (multi-location businesses) offer their users (consumers) streamlined ways to ask questions...
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Google Streamlines Mobile Local Search in Chrome
Google announced a series of updates for the Chrome mobile app, including local search enhancements. The post Google Streamlines Mobile Local Search in Chrome appeared first on Localogy.
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Walmart is All-In on Immersive Shopping
Walmart's virtual showroom feature lets users outfit a room with various items. We examine how this ties in with Walmart's broader evolution in immersive shopping The post Walmart is All-In on...
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Ranking Retail: Who Are Top Players Globally?
If one were to ask you to name the top five retailers in the world, by revenue, what would you guess? Visual Capitalist recently answered this question and its list crossed our desk, with some...
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Florida Man’s Hair Trigger Raises Key Questions About Last-Mile Delivery
A Florida man shot down a Walmart delivery drone after thinking it was spying on him. What are the implications for the future of last-mile local delivery? The post Florida Man’s Hair Trigger Raises...
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Software Valuations are Back… Sort Of
PitchBook reports that software valuations in the first half of 2024 have returned to pre-slump (pre-Q1 2022) levels. But there's a catch. We examine. The post Software Valuations are Back… Sort Of...
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Are SMBs Ready for AI?
With $6 million in seed funding, Enso aims to assist various SMB daily operations and marketing tasks through pre-programed and purpose-built AI agents. The post Are SMBs Ready for AI? appeared first...
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Out of Home Advertising Takes to the Skies
DOOH's latest development is sky marketing. This involves autonomous drones that fly in intricate patterns and display specific colors to render deliberate imagery. Is this the ultimate form of local...
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Microsoft Unifies the Retail Media Ecosystem
Microsoft formed a deal with Criteo to bring more direct retail media opportunities to 500,000 advertisers in its Microsoft Advertising business. The post Microsoft Unifies the Retail Media Ecosystem...
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Tiger Pistol Partners with AdBud to Elevate Social Marketing
Tiger Pistol announced today that it's partnering AdBud. The collaboration creates a new feature in AdBud's platform called Automatic SoMe ads, which lets users – mostly agencies and brands – manage...
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Is Microsoft Designer a Canva Killer?
Microsoft Designer launches this week as a web and mobile app to fullfill a variety of Canva-like no-code design functions. And it's built with modern AI-first design principles, rather than catching...
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Prime Day Sets New Records
This week saw "Black Friday in July." That's right, it was Prime Day... which is actually two days. The Amazon-invented holiday broke records this year and we have all the data and takeaways. The post...
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Yelp Emphasizes MULO Brands in its Summer Ad Release
Yelp is often known as a company that works with small businesses in their local presence and promotion. But local businesses also include multi-location (MULO) brands. As part of its annual summer...
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Adobe’s Gen AI Balancing Act
Adobe's new features in Photoshop and Illustrator to help users generate textures and images on the fly. We examine the details and go deeper into Adobe's gen AI strategy. The post Adobe’s Gen AI...
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Apple Maps Comes to a Browser Near You
Starting in public beta, users can access Apple Maps for the first time via their web browser, including directions, curated city guides, and other app favorites like Look Around. The post Apple Maps...
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Siri Gets a Stay of Execution
Apple Intelligence will uplevel Siri, answering our question of whether Siri gets killed or gets a brain transplant. How exactly will Siri improve? We go down the list. The post Siri Gets a Stay of...
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Chatmeter Elevates Customer Surveys
Chatmeter announced today that it's releasing version 2.0 of its Surveys product. One of the features nested within its Pulse AI: Signals platform, Surveys lets multilocation businesses gather customer...
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The State of SMB: How Are SMBs Using (and Buying) SaaS?
Localogy analysts participated in a live presentation and panel last week hosted by website platform Duda. We have the biggest takeaways and on-demand video for Localogy Insider readers. The post The...
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Do SMBs Really Want Human-Like Chat Agents?
At SIGGRAPH 2024, Mark Zuckerberg and Jensen Huang imagined together a day when every small business would have a virtual assistant in the form of embodied avatars that support customers. We shoot...
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