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Google Maps Animates Paris
Just in time for the 2024 Summer Olympics in Paris, Google has brought its signature geospatial animations to the city. We examine drivers & dynamics. The post Google Maps Animates Paris appeared...
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SOCi Reaches $100 Million ARR Milestone
SOCi, the CoMarketing Cloud for multi-location businesses, announced a notable milestone in its evolution as a business: $100 million in annual recurring revenue (ARR). This has become a go-to metric...
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Publicis Propels the Influencer Economy with Influential Acquisition
Publicis Groupe has announced that it has entered into an agreement to acquire influencer marketing company Influential. Publicis will drop $500 million on the deal, which signals confidence in the...
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X Takes the Next Step Towards Super-App Status
App researchers have found experimental code for a “Payments” button in the X navigation bar. What does this mean for our ongoing speculation that X is building a super app? The post X Takes the Next...
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Placer.ai Raises $75 Million to Elevate Location Intelligence
Location Intelligence leader Placer.AI announced this week that it raised $75 million. This gives the company a $1.5 billion post-money valuation, up from the $1 billion valuation assigned in its...
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Yelp Reports Strong Q2, Driven By Home Services
In Yelp's Q2 earnings, it reached record net revenue and strong net profit at the high end of its outlook range. Growth was fueled primarily by its core advertising revenue stream, with particular...
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Chat GPT Mobile App Hits Revenue Milestone
OpenAI's latest bar it has set involves its mobile app usage. Specifically, the ChatGPT app derived $28 million in net revenue on iOS and Android in July, according to Appfigures. The post Chat GPT...
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Automattic Doubles Down on AI Writing Assistants
WordPress.com owner Automattic has launched a new writing assistant. Known as Write Brief with AI, the AI assistant function is meant to automate the tedious process of editing and improving website...
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TikTok vs. Instagram Reels: Tiger Pistol’s Face-Off Reveals Clear Winner
As social media evolves and the landscape shifts, questions continue to swirl about what platforms and features perform best. Tiger Pistol ran an experiment to settle the discussion. The post TikTok...
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FTC Officially Bans Fake Reviews
The FTC has announced its final rule that bans fake reviews and testimonials. We break down the results and provide an official statement from the reviews king: Yelp. The post FTC Officially Bans Fake...
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Meta Joins the Local Mapping Wars
Instagram revealed plans to develop a social mapping function. Similar to Snap Map, the idea is to array social signals on a map. The post Meta Joins the Local Mapping Wars appeared first on Localogy.
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Has Publicis Gotten Too Big for Its Own Good?
Publicis has grown into a giant in the agency/ad-tech world through a steady stream of such acquisitions and a focus on blitz-scaling. But has this brought unintended consequences? The post Has...
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YouTube and Shopify Challenge TikTok Shop
YouTube has formed a deal with Shopify to make more content shoppable. There are already lots of products promoted on YouTube – some of which are shoppable – but the latest brings greater ability to...
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Hibu Acquires RevLocal to Go Deeper and Wider
SMB-focused digital marketing powerhouse Hibu has announced that it acquired location-focused martech innovator RevLocal. The deal, priced at an undisclosed amount, accomplishes a few things including...
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SMB SaaS and the Telco Provider Channel
vcita fielded a survey to 250 SMB owners about their relationships with their telcos. Do they use them for just telephony services (broadband, cell service, etc.), or for a broader bundle of marketing...
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Openmart Offers Pain Relief For SMB Sales
Openmart wants to tackle the most vexing and longstanding challenge of the multi-billion dollar SMB Saas sector: sales. We examine drivers & dynamics The post Openmart Offers Pain Relief For SMB...
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Walmart+: the New Home of the Whopper
Walmart has recently taken QSR collaborations to new levels It's new Burger King collaboration grants Walmart+ members a robust 25 percent discount on all food ordered via the Walmart app at any Burger...
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What’s Yelp’s Position on its Antitrust Suit Against Google?
Earlier this week, Yelp filed an antitrust lawsuit against Google. This is Yelp's latest move in a longstanding battle against Google's practices. The suit alleges that Google used monopoly positioning...
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Which Social Apps Get the Most Engagement?
According to eMarketer, Facebook has the greatest overall daily engagement (20 min). That compares to TikTok (18 min) and Instagram (16 min). But it's not all good news... The post Which Social Apps...
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Google Doubles Down on Offline Maps & Circle-to-Search
Google just dropped a big release with a series of updates that are relevant to local search. So we've assembled the highlights and quick analysis for Localogy Insider readers. The post Google Doubles...
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