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Automattic Will Migrate Half a Billion Tumblr Blogs to WordPress
The already-massive WordPress universe just got bigger – to the tune of half a billion Tumblr blogs. This follows Tumblr’s 2019 acquisition by WordPress.com owner Automattic for $3 million. Automattic...
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FranShares Brings Crowdfunding to Local Franchises
New investing platform FranShares wants to lower barriers to franchisee ownership by bringing the crowdfunding model to the franchise world. The post FranShares Brings Crowdfunding to Local Franchises...
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Apple Doubles Down on Intelligence, Introduces Visual Search
During Apple's big Fall hardware event yesterday, one thing that stood out (besides the new iPhone 18 line) was its commitment to Apple Intelligence. First announced at the Spring WWDC event, Apple...
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Foursquare Elevates its Attribution Engine with Sales Impact
Foursquare today has rolled out the latest feature to its attribution engine, Foursquare Attribution. Known as Sales Impact, the feature tracks a more extensive and holistic set of steps that consumers...
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Yext Social Federates & Formalizes Local-Social Marketing
Yext has announced the official release of Yext Social – a social media management tool meant for multi-location (MULO) brands to manage their social presence. The post Yext Social Federates &...
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Gannett’s LocaliQ Raises its Game with Yelp Ads
Last week, Gannett digital marketing subsidiary LocaliQ dropped several announcements that elevate its ability to bring presence and promotion to SMBs. These expand LocalIQ's marketing suite, with the...
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Apple Vaults Visual Search
One particular flavor of AI stood out during Apple's Glowtime event: visual search. Specifically, Apple's Visual Intelligence will be a valuable part of the Apple Intelligence mix. The post Apple...
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Is Data Mistrust Holding Back AI Adoption?
AI is only as good as the data that you feed it. And this concept of data readiness was the focus of a new study from Precisely and the Center for Applied AI and Business Analytics at Drexel...
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Centaur Status: 3 Lessons from SOCi’s Path to $100 Million ARR
Soci – a digital marketing powerhouse in the Localogyverse – recently announced its induction into the Centaur Club. Always looking for extractable and transferrable lessons, we caught up with CMO...
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ChatGPT’s Next Home: Your Car
When it comes to mobile devices where high-intent local searches are conducted, your car is an opportune vessel. This is why ChatGPT is starting to show up there. We examine Volkswagen's latest play....
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Yelp Reports Robust Growth for Local Home Services
Home services are on a roll. This is according to Yelp's State of Services report, which launched today to track health and activity in local services, as seen on Yelp. The post Yelp Reports Robust...
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Publicis Beefs Up its Attribution Play with Mars United Commerce
After recently asking if Publicis has gotten too big, we learned this week that it just got a little bigger. The company announced the acquisition of commerce marketing firm Mars United Commerce...
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Is TikTok Coming For Google’s Business?
The latest blow in TikTok's search conquest has landed. It's leaning in further to its search engine use case by adding the next logical component: a paid search program. Known as TikTok Search Ads...
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Yext Offers a Model for the AI Era
At the center of several trends we’re watching is Yext. The company embodies fundamentals in presence management – a core subset of local media & marketing – while also being at the vanguard of AI....
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Local Radar: Airship, Moxie & Mangomint
In this edition of Localogy’s Local Radar series, we examine newly funded companies Airship, Moxie, and Mangomint. The post Local Radar: Airship, Moxie & Mangomint appeared first on Localogy.
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Snapchat Launches Footsteps, a Location Log for Snap Map
Snap this week is rolling out a new feature to iOS users to help them track and save their local adventures. Known as Footsteps, it offers greater structure around one's local activity. The post...
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The Latest in the Social Engagement/Monetization Balancing Act
The latest figures show that Instagram is seeing some declines in both the creator/content level and on ad dollars that the app is attracting. Both are obviously important as one drives the other. We...
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Yext Adds TikTok to its Publisher Network
Yext's publisher network just got bigger... and a bit more lively. TikTok has officially been added, giving Yext customers a way to automatically sync their business details to the social app. The post...
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Local Beats: OpenAI, Pinterest & Amazon
In this edition of Localogy’s Local Radar series, we examine newly funded companies Airship, Moxie, and Mangomint. The post Local Beats: OpenAI, Pinterest & Amazon appeared first on Localogy.
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Local Radar: Fresh Funding in Autos, Restaurants & Healthcare
In this edition of Localogy’s Local Radar series, we examine newly funded companies Numa, Dinii, and AirDoctor. The post Local Radar: Fresh Funding in Autos, Restaurants & Healthcare appeared first...
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